Bertucci's is a chain of Italian restaurants with nearly 100 locations on the East Coast. This transit campaign ran in Boston and Philadelphia, launching their new campaign, Expect a Little More. The campaign is all about the craft, dedication and creativity Bertucci's puts into each of its menu items. Melanie Lloyd/Doug Pedersen, art directors; Tim Cawley/Mike Howard, writers; Tim Cawley, chief creative officer; Kate Kelley, photographer; Sleek Machine (Boston , MA), ad agency; Bertuccis, client.